Old Spice: I'm Back

Hello again ladies

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As you can see, he has returned. And he's made a campaign of new advertisements.

This new teaser heralds a new campaign starring Isaiah Mustafa of The Man Your Man Could Smell Like fame. The campaign, launching in February will see Mustafa return to TV and social media in support of the Old Spice Fresh collection. The campaign will include a 30-second spot and print and digital components.

The agency says it's allowing one "super fan" to orchestrate a pre-launch of the spot before it airs on TV on February 7.

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Jan 26, 2011
Wieden + Kennedy Portland
Old Spice
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