Old Spice Stages an 'Internetervention' to Curb Your Bad Browsing Habits

Wieden Portland Surprises You When You Click on Unseemly Web Banners

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Editor's Pick

One tip to lose belly fat? Spray tan parties (backed by a Jersey Shore lookalike)? Push up muscle shirts? A neck workout machine? Web banners that sell wild, wonderful and weird things are a-plenty on the Internet -- but that doesn't mean you should click on them. Wieden Portland and Old Spice are here to save you, with a sneaky little campaign that seeds banners to these cheesy products all over the Web. When you click on them, you're rewarded with a video of Isaiah Mustafa telling you he is here for an internetervention, and then proceeds to dress you down in a way only TMYMCSL could do.

Sites include Glitz Electronics, Tough Sheets, Smell Pulse, The Flattering Man, Brodominiums, Fresh Body Coupons and our personal favorite, Flavor Patch.

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Jan 21, 2014
Wieden + Kennedy Portland
Old Spice
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Interactive Creative Director:
Matt O'Rourke
Andy Laugenour
Art Director:
Matt Sorrell
Art Director:
Matt Moore
Art Director:
Croix Gagnon
Executive Interactive Producer:
Mike Davidson
Interactive Producer:
Ben Sellon
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
Joe Staples
Director of Broadcast Production:
Ben Grylewicz
Director of Digital Production:
Pierre Wendling
Group Media Director:
Kelly Muller
Associate Media Director:
Kerry Antos
Lisa Feldhusen
AJ Blumenthal
Technology Lead:
Ryan Bowers
Business Affairs Lead:
Cindy Lewellen
Print Producer:
Heather Smith Harvey
Group Strategy Director:
Britton Taylor
Brand Strategy Director:
Anibal Casso
Digital Strategy Lead:
Michael Holz
Social Strategist:
Danny Schotthoefer
Director of Interactive Strategy:
Zach Gallagher
Digital Production Company:
Interactive Production Company:
Production Company:
Craig Allen
Arcade Edit
Geoff Hounsell
Assistant Editor:
Sean Lagrange
Assistant Editor:
Dean Miyahara
Managing Partner:
Damian Stevens
Executive Producer:
Nicole Visram
Leslie Carthy
Creative Director:
Kevin Lau
Creative Director:
Jonah Hall
Shelby Wong
Lead Flame Artist:
Chris Homel
Lead Flame Artist:
Matt Lydecker
Lead Flame Artist:
Jan Cilliers
Assistant Flame Artist:
Eli Beck-Gifford
Assistant Flame Artist:
Austin Hickman-Fain
Sound Design and Mix:
Barking Owl
Executive Producer:
Kelly Bayett
Brock Babcock

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