Creativity

Old Spice: Keep it Clean

Old Spice's Red Zone body wash wants to have its 12-inch wiener and eat it too, doing a nudge-nudge-wink-wink "Keep it clean" routine that's about the size of Monty Python's 16-ton weight. But why is the Old Spice logo bleeding off the page

Published on Jan 26, 2007

Editor's Pick

Old Spice's Red Zone body wash wants to have its 12-inch wiener and eat it too, doing a nudge-nudge-wink-wink "Keep it clean" routine that's about the size of Monty Python's 16-ton weight. But why is the Old Spice logo bleeding off the page? Is it old and in the way? It's old, but it's hardly in the way

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About

Credits

Date
Jan 26, 2007
Creative Director:
Mark Fitzloff
Creative Director:
Monica Taylor
Copywriter:
Michael Illick
Art Director:
Eric Baldwin
Photographer:
Frank Siteman
Client:
Old Spice
Agency:
Wieden + Kennedy Portland

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