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Moms Lament Their Sons Reaching Manhood In Latest Old Spice Work

Campaign For Body Sprays Takes A Mom's Eye View Of Smelling Like A Man

Editor's Pick

Old Spice has been extolling the benefits of smelling like a man for a while now, but what about the mom's point of view on all this? In a new campaign for its Re-fresh Body Sprays by W+K Portland and directed by MJZ's Steve Ayson, a succession of middle-aged mothers lament (in ballad-style song, while performing creepy stalker activities) the fact that their sons have grown up and become come of age -- attracting all the women thanks to a can of Old Spice body spray. The strapline is "Smellcome To Manhood". The 60 second spot, which broke last night (January 5), will be followed by by two shorter variations on the same theme.

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About

Credits
Date
Jan 06, 2014
Agency:
Wieden + Kennedy Portland
Client:
Old Spice
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
Joe Staples
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Copywriter:
Justine Armour
Copywriter:
David Povill
Art Director:
Ruth Bellotti
Senior Producer:
Lindsay Reed
Director:
Steve Ayson
Production Company:
MJZ
Executive Producer:
Emma Wilcockson
Line Producer:
Mark Hall
Director of Photography:
Ryley Brown
Editorial Company:
Hutchco
Editor:
Jim Hutchins
Assistant Editor:
Patrick O'Leary
Post Producer:
Jane Hutchins
VFX:
The Mill
Head Of Production:
Arielle Davis
Executive Producer:
Sue Troyan
Producer:
Adam Reeb
Coordinator:
Ben Sposato
Creative Director/Flame Lead:
Tim Davies
Shoot Supervisor:
Steve Anderson
3D Lead:
Meng-Yang Lu
3D Artist:
Mike Di Nocco
Music Company:
WALKER
Producer:
Sara Matarazzo
Assistant Producer:
Abbey Hickman
Composer/Arranger:
Brad Neely
Music Recording Studios:
Warehouse Studio
Music Recording Studios:
GGRP Productions
Music Recording Engineer:
Vince Renaud
Composition Engineer:
Graeme Gibson
Final Mix:
Barking Owl
Post Engineer:
Brock Babcock
Producer:
Whitney Fromholtz
Color Transfer:
MPC
Artist:
Mark Gethin

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