Old Spice: Newton vs. The Horde

Microsoft and Old Spice unveil the winner of the Dream.Build.Play competition.

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Today, Microsoft announced the winner of the Old Spice Challenge, launched late last year as part of the brand's Dream.Build.Play indie game competition. The contest asked indie developers using Microsoft's XNA Game Studio to create a game that got guys excited about four new Old Spice scents and sent them on an "underarm adventure" to "where freshness smells from": Matterhorn, Fiji Denali and Cyprus.

Earlier this year, five finalists were announced: the classic arcade style first person shooter House of Spice, game of chance and skill The Fresh Card Game, racing game Old Spice Racers, throwback space shooter Old Space and puzzle game Newton vs. The Horde, shown here, which emerged as the final winner.

On April 9, gamers could trial the finalists on Xbox live, choose their favorite and get a chance to win $25,000 just for casting a vote. All proceeds from the games themselves go directly to the game creators, but the winning game with the best Old Spice branding received $60,000.

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About

Credits
Date
May 04, 2010
Agency:
Wieden + Kennedy Portland
Client:
Old Spice
Creative Director:
Eric Baldwin
Creative Director:
Jason Bagley
Copywriter:
Jason Kreher
Art Director:
Eric Baldwin
Art Director:
Robert Kendall
Designer:
Paul Levy
Designer:
Mark Lundgren
Designer:
Matthew Carroll
Designer:
Malia Killings
Designer:
Cathy Ormerod
Interactive Producer:
Ann-Marie Harbour
Media:
Kristy Fulwider
Strategic Planner:
Britton Taylor
Developer:
Trent Johnson
Motion Graphics:
Nick Bauer
Studio Manager:
Alicia Kuna
Studio Artist:
Kyle Pero
Studio Artist:
Frazer Goodbody
Studio Artist:
Sef Mccullough
Studio Artist:
Peter Lindman
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Category
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