Creativity

Old Spice: Nightclub

Published on Jul 14, 2014

Editor's Pick

Old Spice's newest hero couldn't be any further from the towel-clad Man Your Man Could Smell Like, his former foe Fabio, the irate Terry Crews or even those stalker moms. This time, Wieden + Kennedy Portland introduces the Mandroid -- a half man, half robot. In the charisma and warmth department he's sorely lacking. But his head-to-toe dousing of Old Spice has the ladies flocking toward him despite his stiff movements and staccato speech. A TV spot titled "Soccer," starts airing on television this week in conjunction with supporting this web film "Night Club."

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About

Credits

Date
Jul 14, 2014
Agency:
Wieden + Kennedy Portland
Client:
Old Spice
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Copywriter:
Nathaniel Lawlor
Art Director:
Ruth Bellotti
Art Director:
Croix Gagnon
Broadcast Producer:
Jeff Selis
Director of Broadcast Production:
Ben Grylewicz
Account Team:
Georgina Gooley
Account Team:
Nick Pirtle
Account Team:
Michael Dalton
Account Team:
Jessica Monsey
Executive Creative Direction:
Susan Hoffman
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Production Company:
MJZ
Director:
Tom Kuntz
Executive Producer (MJZ):
Scott Howard
Line Producer:
Emily Skinner
Editorial Company:
Work Editorial Inc
Executive Producer (Work Editorial):
Erica Thompson
Editor:
Rich Orrick
Assistant:
Chris Moore
Producer (Work Editorial):
Sari Resnick
Sound:
Rich Orrick
Sound:
Gus Coven
Mix Company:
Lime Studios
Mixer:
Rohan Young

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