Creativity

Old Spice: Old Old Spice Guy Re: Sheaffanatrix

Testostorone is off the charts!

Published on Jul 27, 2011

Editor's Pick

The showdown continues in Wieden + Kennedy's latest online play for Old Spice, featuring an online internet duel between Old Old Spice Guy Isaiah Mustafa and New Old Spice Guy Fabio on the brand's Youtube channel. The two continue to match wit and muscle responding to the same comments on YouTube, Twitter and elsewhere, while viewers are asked to vote on the winning beefcake. So far, there's already been a pair of marriage proposals, a pushup contest, and even some baby-making, as seen in Fabio's response to one viewer here.

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About

Credits

Date
Jul 27, 2011
Agency:
Wieden & Kennedy
Client:
Old Spice
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Creative Director:
Jason Bagley
Creative Director:
Craig Allen
Creative Director:
Eric Baldwin
Art Director:
Craig Allen
Art Director:
Jimm Lasser
Copywriter:
Craig Allen
Copywriter:
Jason Bagley
Copywriter:
Brandon Davis
Copywriter:
Michael Illick
Copywriter:
Jarrod Higgins
Copywriter:
Karl Lieberman
Copywriter:
David Neevel
Copywriter:
Eric Baldwin
Digital Designer:
Matthew Carroll
Digital Designer:
David Trujillo
Animation:
Adam Sirkin
Animation:
Oliver Rokoff
Interactive Producer:
Ann-Marie Harbour
Interactive Producer:
Andrea Nelson
Studio Designer:
Mike Weihs
Studio Designer:
Peter Yue
Digital Strategy:
Dean McBeth
Broadcast Producer:
Lindsay Reed
Art Buying:
Kimberly Wilder
Director:
Craig Allen
Director:
Jim Lesser
Production Company:
Dont Act Big
Executive Producer:
Emily Fincher
Line Producer:
Bernadette Spear
Director of Photography:
Tyson Wisbrock
Post Production Company:
Joint Editorial
Executive Producer:
Patty Brebner
Post Producer:
Terra Cloyes
Editor:
Matthew Hilber

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