Old Spice: Responses

Isaiah talks to YOU!!!

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Editor's Pick

Wieden + Kennedy Portland and Old Spice's The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand's online following. Since yesterday, TMYMCSL has smoldered directly at the unknown and the well-known, including Ashton Kutcher, Mrs. Ashton Kutcher, Gears of War lead designer Cliff Bleszinski, um, yours truly and, in a brilliant meta-manly move, Isaiah Mustafa. He even delivered a marriage proposal, which was eventually accepted.

According to art director Craig Allen, the agency and Mustafa will be continuing the responses through today, so tune into the Old Spice YouTube page to see if Isaiah will single you out and check back here for a Q&A with the team that made it happen.

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About

Credits
Date
Jul 13, 2010
Agency:
Wieden + Kennedy Portland
Client:
Old Spice
Creative Director:
Eric Baldwin
Creative Director:
Jason Bagley
Copywriter:
Eric Kallman
Copywriter:
Jason Bagley
Copywriter:
Craig Allen
Copywriter:
Eric Baldwin
Art Director:
Craig Allen
Art Director:
Eric Baldwin
Art Director:
Eric Kallman
Art Director:
Jason Bagley
Interactive Producer:
Ann-Marie Harbour
Executive Creative Producer:
Mark Fitzloff
Executive Creative Producer:
Susan Hoffman
Global Integrated Creative Director:
Iain Tait
Developer:
Trent Johnson
Developer:
John Cohoon
Digital Strategy:
Dean McBeth
Digital Strategy:
Josh Millrod
Director of Interactive Production:
Cheryl Nordin
Production Company:
Dont Act Big
Executive Producer:
Emily Fincher
Line Producer:
Bernadette Spear
Editorial Company:
Kamp Grizzly

See more credits

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