Old Spice: Rules of Engagement

Pec on pec action.

Published on

Editor's Pick

In Wieden + Kennedy's latest online play for Old Spice, Isaiah Mustafa aka The Old Spice Guy lays down the rules of engagement for the showdown between him and Fabio on the brand's Youtube channel, asking viewers to vote, via link buttons on the video, to support him, or long hair, as the brand's spokesbeef. Fabio, too, has responded in kind. The pair continue to face off by responding to the same tweets via video responses, offering their own solutions, for example, to one viewer's love letter query. Who will dominate? Time, and video, will tell.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 26, 2011
Agency:
Wieden & Kennedy
Client:
Old Spice
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Creative Director:
Jason Bagley
Creative Director:
Craig Allen
Creative Director:
Eric Baldwin
Creative Director:
Jason Bagley
Creative Director:
Craig Allen
Art Director:
Craig Allen
Creative Director:
Eric Baldwin
Art Director:
Jimm Lasser
Copywriter:
Craig Allen
Art Director:
Craig Allen
Copywriter:
Jason Bagley
Art Director:
Jimm Lasser
Copywriter:
Brandon Davis
Copywriter:
Craig Allen
Copywriter:
Michael Illick
Copywriter:
Jason Bagley
Copywriter:
Jarrod Higgins
Copywriter:
Brandon Davis
Copywriter:
David Neevel
Copywriter:
Michael Illick
Copywriter:
Eric Baldwin
Copywriter:
Jarrod Higgins
Digital Designer:
Matthew Carroll
Copywriter:
Karl Lieberman
Digital Designer:
David Trujillo
Copywriter:
David Neevel
Copywriter:
Eric Baldwin
Animation:
Adam Sirkin
Digital Designer:
Matthew Carroll
Animation:
Oliver Rokoff
Digital Designer:
David Trujillo
Interactive Producer:
Ann-Marie Harbour
Animation:
Adam Sirkin
Interactive Producer:
Andrea Nelson
Studio Designer:
Mike Weihs
Animation:
Oliver Rokoff
Interactive Producer:
Ann-Marie Harbour
Studio Designer:
Peter Yue
Digital Strategy:
Dean McBeth
Interactive Producer:
Andrea Nelson
Broadcast Producer:
Lindsay Reed
Studio Designer:
Mike Weihs
Art Buying:
Kimberly Wilder
Studio Designer:
Peter Yue
Executive Creative Director:
Mark Fitzloff
Digital Strategy:
Dean McBeth
Executive Creative Director:
Susan Hoffman
Broadcast Producer:
Lindsay Reed
Art Buying:
Kimberly Wilder
Production Company:
Dont Act Big
Director:
Craig Allen
Director:
Craig Allen
Director:
Jim Lesser
Executive Producer:
Emily Fincher
Production Company:
Dont Act Big
Line Producer:
Bernadette Spear
Director of Photography:
Tyson Wisbrock
Executive Producer:
Emily Fincher
Post Production Company:
Joint Editorial
Line Producer:
Bernadette Spear
Director of Photography:
Tyson Wisbrock
Executive Producer:
Patty Brebner
Post Production Company:
Joint Editorial
Post Producer:
Terra Cloyes
Executive Producer:
Patty Brebner
Editor:
Matthew Hilber
Post Producer:
Terra Cloyes
Editor:
Matthew Hilber

See more credits

Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age