Creativity

Old Spice: Sea Captain

Ahoy, Spicey!

Published on Sep 08, 2011

Editor's Pick

Ultimately, Fabio failed to dethrone the Old Spice Guy, but he's now facing some new competition from someone less beefy--the average Joe. In Wieden+Kennedy's latest effort for the brand, "Smell Better Than Yourself," MJZ director Tom Kuntz returns in fine form to illustrate how Old Spice can turn the schmoeist schmos into the manliest of men, like the fantastic, sea-creature abusing Sea Captain you see here. The campaign also includes a Rocker (in print), and a spot debuting next week will star a billionaire jet pilot.

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Credits

Date
Sep 08, 2011
Agency:
Wieden + Kennedy Portland
Client:
Old Spice
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Creative Director:
Eric Baldwin
Copywriter:
Craig Allen
Copywriter:
Eric Kallman
Art Director:
Craig Allen
Art Director:
Eric Kallman
Agency Executive Producer:
Ben Grylewicz
Senior Producer:
Lindsay Reed
Director:
Tom Kuntz
Production Company:
MJZ
Executive Producer:
Jeff Scruton
Line Producer:
Scott Kaplan
Director of Photography:
Fred Elmes
Editorial Company:
MacKenzie Cutler
Editor:
Gavin Cutler
Editorial Assistant:
Ryan Steele
Post Producer:
Sasha Hirschfeld
Visual Effects:
The Mill
Shoot Supervisor:
Phil Crowe
Shoot Supervisor:
Jamie O'Hara
Lead Flame Artist:
Phil Crowe
Flame Assistant:
Steve Cokonis
Visual Effects Senior Producer:
Arielle Davis
CG Supervisor:
John Leonti
CG Lead:
Josh Hatton
CG Producer:
Alex Moaveni
CG Producer:
Martin Rivera
Visual Effects Executive Producer:
Sue Troyan
Sound Designer:
Sam Schaffer
Music & Sound Company:
Mackenzie Cutler
Mix Company:
Lime
Engineer:
Loren Silber
Assistant Engineer:
Lindsey Alvarez
Producer:
Jessica Locke
Mix Company:
Company 3
Colorist:
Steffan Sonnenfeld

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