Old Spice Is Inviting You to Control What Happens on a Date on Facebook Live

Valentine's Day Campaign Is Meant to School Guys Ahead of Tomorrow

Published on

Editor's Pick

In order to help guys figure out the do's and don'ts of Valentine's Day, it's inviting them to control a real date live, on Facebook Live today, to see how they'd shine -- or how'd they totally screw it up. Along with Wieden & Kennedy Portland, the brand will be broadcasting live at 4 PM EST today and allowing viewers to direct a real guy as he tries to win over a real woman on a pretend dinner date.

Participants will be able to collectively vote on what the guy should do, and Old Spice will then inform them whether or not each of their moves qualifies as proper V-Day etiquette. The idea is to get them into shape for tomorrow's big day.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 13, 2017
Wieden & Kennedy Portland
Old Spice
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age