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Old Spice's New Robot Hero Has Zero Moves, Still Gets the Ladies

Old Spice's Mandroid Can't Keep the Ladies Away

Editor's Pick

Old Spice's newest hero couldn't be any further from the towel-clad Man Your Man Could Smell Like, his former foe Fabio, the irate Terry Crews or even those stalker moms. This time, Wieden + Kennedy Portland introduces the Mandroid -- a half man, half robot. In the charisma and warmth department he's sorely lacking. But his head-to-toe dousing Old Spice has the ladies flocking toward him despite his stiff movements and staccato speech. This spot, titled "Soccer" starts airing on television this week in conjunction with supporting web film "Night Club." Both were directed by MJZ's Tom Kuntz, who also shot the brand's MYMCSL ads.

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About

Credits
Date
Jul 14, 2014
Agency:
Wieden + Kennedy Portland
Client:
Old Spice
Director:
Tom Kuntz
Production Company:
MJZ
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Copywriter:
Nathaniel Lawlor
Art Director:
Ruth Bellotti
Art Director:
Croix Gagnon
Broadcast Producer:
Jeff Selis
Director of Broadcast Production:
Ben Grylewicz
Account Team:
Georgina Gooley
Account Team:
Nick Pirtle
Account Team:
Michael Dalton
Account Team:
Jessica Monsey
Executive Creative Di rector:
Susan Hoffman
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Executive Producer (MJZ):
Scott Howard
Line Producer:
Emily Skinner
Editorial Company:
Work Editorial Inc
Execute Producer (Work Editorial):
Erica Thompson
Editor:
Rich Orrick
Assistant:
Chris Moore
Producer (Work Editorial):
Sari Resnick
Sound:
Rich Orrick
Sound:
Gus Coven
Mix Company:
Lime Studios
Mixer:
Rohan Young

See more credits

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Genre
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