Old Spice: Swaggerize Me

Wieden + Kennedy, Portland's "Swaggerize Me" site lets visitors create fictional articles that will build them up as a person with ultimate swagger.

A dapper man serves as your host and will guide you along the site,

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Wieden + Kennedy, Portland's "Swaggerize Me" site lets visitors create fictional articles that will build them up as a person with ultimate swagger.

A dapper man serves as your host and will guide you along the site, which has you first slide various toggles to customize your online swagger. Afterwards, you then enter name, email and gender to generate the articles, which will appear on fictional sites that cover books, money, music and more.
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About

Credits
Date
Jan 16, 2009
Client:
Old Spice
Agency:
Wieden + Kennedy Portland
ECD/CD/CW:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
CD/Copywriter:
Jason Bagley
Interactive Creative Director:
Sean O’Brien
Copywriter:
Craig Allen
Art Director:
Eric Baldwin
Content Writer:
Tyler Benson
Content Writer:
Matthew McFerrin
Content Writer:
John Zhao
Content Writer:
Angie Ogburn
Interactive Designer:
Chris Larson
Interactive Designer:
Mark Shepherd
Interactive Producer:
Jeremy Lind
Web Design/Development:
The Happy Corp
Producer (Happy Corp):
Alex Sturtevant
Director:
Craig Allen
Editor:
David Jahns
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