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Old Spice: This Must End

The bathroom battle comes to a close.

Editor's Pick

Today, to conclude Wieden + Kennedy Portland's online showdown between New Old Spice Guy Fabio and Old Old Spice Guy--which included everything from fishnets and weather reports to an unusually puny doppelganger who temporarily hijacked The Man Your Man Could Smell Like's spot in internet stadium--Isaiah Mustafa reemerged for one last, extended shootout with the Italian hunk of cheese. The series of linked Youtube videos led to one out of this world finale.

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About

Credits
Date
Jul 28, 2011
Agency:
Wieden + Kennedy
Client:
Old Spice
Creative Director:
Jason Bagley
Creative Director:
Craig Allen
Creative Director:
Eric Baldwin
Art Director:
Craig Allen
Art Director:
Jimm Lasser
Copywriter:
Craig Allen
Copywriter:
Jason Bagley
Copywriter:
Brandon Davis
Copywriter:
Michael Illick
Copywriter:
Jarrod Higgins
Copywriter:
Karl Lieberman
Copywriter:
David Neevel
Copywriter:
Eric Baldwin
Digital Designer:
Matthew Carroll
Digital Designer:
David Trujillo
Animation:
Adam Sirkin
Animation:
Oliver Rokoff
Interactive Producer:
Ann-Marie Harbour
Interactive Producer:
Andrea Nelson
Studio Designer:
Mike Weihs
Studio Designer:
Peter Yue
Digital Strategy:
Dean McBeth
Broadcast Producer:
Lindsay Reed
Art Buying:
Kimberly Wilder
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Director:
Craig Allen
Director:
Jim Lesser
Production Company:
Dont Act Big
Executive Producer:
Emily Fincher
Line Producer:
Bernadette Spear
Director of Photography:
Tyson Wisbrock
Post Production Company:
Joint Editorial
Executive Producer:
Patty Brebner
Post Producer:
Terra Cloyes
Editor:
Matthew Hilber

See more credits

Category
Latest Creativity News on Ad Age

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