Creativity

Old Spice Hunks Makes Peace -- for Real -- After Faux Pax

Mustafa and Crews Officially End 'Feud' Weeks After False Start

By Jack Neff. Published on Nov 25, 2015

Editor's Pick

Old Spice spokeshunks Isaiah Mustafa and Terry Crews make peace after their recent commercial feud in a new spot from Wieden & Kennedy, Portland, making its debut over Thanksgiving weekend.

The two had a faux pax thanks to a faux pas by FXX, which first aired the ad Nov. 4 about three weeks ahead of schedule due to a trafficking error. Now, the spot, which shows the pair engaging in intimate bro moments, is out there legit and all, including this extended 72-second version airing on YouTube. It made its official debut during ESPN Sportscenter last night and continues to run today.

The campaign features Old Spice legacy pitchman Mr. Mustafa in a feud with newer, loudmouthed pitchman Terry Crews pimping various products. Procter & Gamble Co. had been asking men to make a "Smellmitment" to their favorite scent – Bearglove, Swagger or Timber. A series of now seven videos in the campaign have logged 27 million video views so far.

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Credits

Date
Nov 25, 2015
Agency:
Wieden + Kennedy Portland
Client:
Old Spice

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