Old Spice Hunks Makes Peace -- for Real -- After Faux Pax

Mustafa and Crews Officially End 'Feud' Weeks After False Start

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Old Spice spokeshunks Isaiah Mustafa and Terry Crews make peace after their recent commercial feud in a new spot from Wieden & Kennedy, Portland, making its debut over Thanksgiving weekend.

The two had a faux pax thanks to a faux pas by FXX, which first aired the ad Nov. 4 about three weeks ahead of schedule due to a trafficking error. Now, the spot, which shows the pair engaging in intimate bro moments, is out there legit and all, including this extended 72-second version airing on YouTube. It made its official debut during ESPN Sportscenter last night and continues to run today.

The campaign features Old Spice legacy pitchman Mr. Mustafa in a feud with newer, loudmouthed pitchman Terry Crews pimping various products. Procter & Gamble Co. had been asking men to make a "Smellmitment" to their favorite scent – Bearglove, Swagger or Timber. A series of now seven videos in the campaign have logged 27 million video views so far.

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Nov 25, 2015
Wieden + Kennedy Portland
Old Spice
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