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Olympus: PEN E-PL1 Augmented Reality

It even has a tripod feature.

Editor's Pick

Olympus introduces its new PEN E-PL1 camera with this AR demo, created out of Mullen and Total Immersion. The demo allows users to test out various features of the camera—it even includes a "tripod" and allows you to shoot yourself using the camera's various filters.

The AR is featured in an insert running in consumer mags like Wired and Popular Science.

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About

Credits
Date
May 19, 2010
Agency:
Mullen Boston
Client:
Olympus
Executive Creative Director:
Mark Wenneker
Group Creative Director:
Michael Ancevic
Group Creative Director:
Stephen Mietelski
Art Director:
Josh Bean
Art Director:
Michael Ancevic
Copywriter:
Stephen Mietelski
Director of Digital Production:
Christian Madden
Digital Producer:
Tiffany Sugalski
Web Developer:
Hunter Dougless
Flash Developer:
Andy Keyes
Flash Developer:
Joey Tomaino
PR/Social Influence:
Michael Bourne
Information Architecture:
Timothy Parcell
Augmented Reality Production Company:
Total Immersion
Project Manager:
Cyril Drouet
Developer:
Charles Chen
Category
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