Creativity

Olympus: Pen Ready Project

Seeking inspiration with a camera.

Published on Sep 22, 2011

Editor's Pick

Olympus has turned to crowdsourcing to publicize the launch of its PEN E-PM1 camera, with the PEN Ready project. It's handing out a thousand of the cameras to so-called 'inspiration seekers' and asking them to contribute the photo and video content. Cameras have been distributed at the Toronto Film Festival, to 100 Tumblr bloggers and on a JetBlue flight from New York to Florida. The consumer-produced content is showcased in a gallery, and the best pictures will be featured in a paid campaign next month.

Users can post the content they generate to a Tumblr site, Olympus social sites (Twitter, Facebook, YouTube) and ultimately to a paid digital media campaign that will break in October. The campaign will run online and in mobile media.

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About

Credits

Date
Sep 22, 2011
Agency:
Mullen Boston
Chief Creative Officer:
Mark Wenneker
Client:
Olympus
Group Creative Director:
Michael Ancevic
Group Creative Director:
Stephen Mietelski
Art Director:
Joe Scalo
Copywriter:
Kelly McAuley
Producer:
Tom Lerra
Social Media Director:
Michael Bourne

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