Creativity

Omaha's Charming Father's Day Ads Encourage You (Gently) to Send Dad a Steak

Errol Morris Interviewed Fathers and Kids for Emotive Campaign

Published on May 18, 2015

Editor's Pick

Omaha Steaks knows the way to a man's heart is through his stomach. The company wants you to send Dad some steak for Father's Day, and it has found a charming way to convey that message.

A series of spots directed by documentary filmmaker Errol Morris ("The Thin Blue Line") interviews fathers and their children about their relationships, generating some very human responses that make us feel emotionally warm about the brand. The only mention of steak is at the very end. Omaha said research shows 80% of men would rather receive a T-Bone than a tie for Father's Day (although we could have easily asked our guy friends that). The brand has also launched a website, Remarkable Dads, where people can share stories about their fathers.

You can read more about the campaign, by BarrettSF, over at AdAge.com

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 18, 2015
Agency:
barrettSF
Client:
Omaha Steaks
Director:
Errol Morris

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.