OMGPOP: Puppy World

Bring your virtual puppy to Central Park.

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Augmented reality maestros GoldRun are taking "Puppy World" to a whole another level. OMGPop's Puppy World, which lets you raise different breeds of puppies by taking them on walks, feeding them and so on, is getting a GoldRun twist. The agency is adding an augmented reality aspect to the game which allows players to interact with Puppy World characters and participate in real-world "runs." Geo-location features will make real parks around the country "hot zones" for the virtual puppies. You can take pictures of the virtual puppies in real world situations to earn points and compete to find the puppy that will eventually be added to the app itself.

Previously, GoldRun has added augmented reality to campaigns for H&M with virtual window shopping and Esquire's February issue.

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Oct 05, 2011
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