You Can Buy a Real Phone in This Outer Space Virtual Reality Store

VR Experience From OnePus Is Set in an Orbiting Space Station

By Alexandra Jardine. Published on Jun 14, 2016

Editor's Pick

One Plus, the Chinese smartphone start-up, is striking out to differentiate itself from rivals with the launch of its latest smartphone, the One Plus 3, in a virtual reality store.

Agency Digitas LBi Nordics created a VR experience titled "The Loop," set in what's meant to be an orbiting space station. Using a VR headset, potential customers are welcomed on board the OnePlus office of the future -- a spacecraft called The Loop.

While on board, visitors receive a tour of the spacecraft and an introduction to the OnePlus 3. They can explore key features of the OnePlus 3, watch 360-degree videos and animations and even order the smartphone from inside the VR experience.

In fact, for the first 2.5 hours after its launch yesterday, the OnePlus 3 could only be ordered from inside The Loop. (The company sent 30,000 users its own Loop VR headsets for free ahead of the launch). The experience can be downloaded from Google Play, with an iTunes version coming soon.

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Jun 14, 2016
Digitas LBi Nordics
One Plus
Creative Director:
Rasmus Frandsen
Johan Baettig
Creative Technologist:
Peder Sandqvist
Project Manager:
Jenny Wästgerd
Talya Pulver-Lindqvist
Kurt Beren-Geiger
Strategy Lead:
Matt Chapman
User Experience:
Jonas Kääpä
Graphic Designer:
Oskar Wimmerman
System Developer:
Mattias Andrén
VR Developer:
DigitasLBi Amsterdam
Visual Effects:
Visual Effects:
Visual Effects:
The Gentlemen Broncos
Sound Design:

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