One Second: For Fresh Breath, Think One Second

Besides their waffles and their 9,000 types of beer, now the Belgians have something else we can be jealous of: they were the first to be able to buy One Second, which Antwerp agency Duval Guillaume calls a "revolutionary new mouth refresher tha

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Besides their waffles and their 9,000 types of beer, now the Belgians have something else we can be jealous of: they were the first to be able to buy One Second, which Antwerp agency Duval Guillaume calls a "revolutionary new mouth refresher that coats your palate for 20 to 30 minutes with an enjoyable freshness." There's an ongoing print campaign coating select Belgian magazines with a total of 20 different ads, some of which are seen here. If the illustrations of Seb de Roover (www.conform.be) suggest Roy Lichtenstein knockoffs, CD/AD Dirk Domen simply describes them as a "clearly differentiating visual style
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About

Credits
Date
Feb 13, 2006
Client:
One Second
CD/Art Director:
Dirk Domen
CD/Copywriter:
Geoffrey Hantson
Illustrator:
Seb De Roover
Agency:
Duval Guillaume
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