Onitsuka Tiger: Tansu

Made of Japan, Tansu style

Published on Feb 02, 2010

Editor's Pick

Amsterdam Worldwide's latest Made of Japan campaign for Onitsuka Tiger features an homage to the traditional Japanese Tansu furniture.

The agency commissioned Tansu artists, Ogura Tansu Ten, to create a four and a half foot long custom wooden cabinet in the shape of a sneaker. Other campaign elements live at

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Feb 02, 2010
Amsterdam Worldwide
Onitsuka Tiger
Executive Creative Director:
Richard Gorodecky
Creative Director:
Andrew Watson
Dan Goransson
Art Director:
Rickard Engstrom
Senior Producer:
Samantha Koch

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