Creativity

Opel Names A Car After You

New Corsa model to become owner's namesake

Published on Mar 18, 2013

Editor's Pick

Charged with naming the new model for the Opel Corsa, agency Gitam BBDO in Israel went the easy route: It named the car after whoever bought it. Aimed at the younger demographic, the campaign was borne from the insight that young people love their cars almost as much as they love themselves -- so why not make it personal? The car was launched online, and buyers were given special metal decals to spell out their own names on the car's rear end. When the first car was sold, the new owner became part of a radio ad shilling the new model.

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About

Credits

Date
Mar 18, 2013
Agency:
Gitam BBDO Tel Aviv
Client:
Opel Corsa
ECD:
Shani Gershi
CD:
Karmel Abuzalaf
CD:
Sagi Blumberg
Art Director:
Eitan Cohen
Copywriter:
Arnon Rotem
Creative Planner:
Ran Alon
Executive Digital Manager:
Guy Poreh
Digital Studio Manager:
Karin Mazor
Digital Design:
Hezi Yosef
Agency Production:
Noga Sagi
Agency Producer:
Tali Sasson
Agency Producer:
Yarden Bitton
Studio Manager:
Shlomi Bar
Photoshop Artist:
Alex Melik-Adamov
Photoshop Artist:
Ariel Vitkon
Studio Designer:
Einat Vainstock
Studio Designer:
Sima Ben-Haim

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