Creativity

Opel: Movano File Mover - Best of 2011 IX #10

A van to deliver your (digital) files.

Published on Oct 18, 2011

Editor's Pick

To raise awareness of the Opel Movano, McCann Lowe, Belgium came up with a digital campaign to demonstrate that the Movano is a utility vehicle designed for moving goods around. It created a banner ad that doubles as a file transfer service: users simply type in their name, upload up to 2 GigaBytes of file in the rear of the van and send it to someone accross the web. The recipient gets an email to download the file and also learn more about the Opel Movano. So far, the virtual van has completed more than 5,000 'deliveries' in its first month.

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About

Credits

Date
Oct 18, 2011
Agency:
McCann Lowe - Belgium
Client:
Opel
Creative Director:
Benoit Hilson
Creative Director:
Olivier Roland
Art Director:
Arnaud Piette
Copywriter:
Jeremie Goldwasser
Web Designer:
Greg Pin
Web Designer:
Adrian Duquennoy
Web Designer:
Laure LeClef

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