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Open Book Toronto: Is This The Only Local Sci-Fi You're Reading?

Open Book Toronto and fellow Canadians, TAXI launch a four week guerrilla campaign to increase traffic to their website, openbooktoronto.com<

Editor's Pick
Open Book Toronto and fellow Canadians, TAXI launch a four week guerrilla campaign to increase traffic to their website, openbooktoronto.com. Strewn across the city will be wild-postings, TSA‪s, posters, subway ads and ambient pieces promoting the company's cause: provide an outlet for local literature. The campaign appears to be a generic supermarket tabloid ad for dating services or classifieds, but a clever sticker affixed on the bogus ad inquires about the individuals reading habits and directs them to Open Book's site. According to Open Book, the campaign seems to be generating buzz, directing more readers to their site than Google is. 
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About

Credits
Date
Oct 30, 2007
Executive Creative Director:
Steve Mykolyn
Creative Director:
Rose Sauquillo
Art Director:
Adam Pickard
Writer:
Daniel Bonder
Photographer:
Rob Popkin
Art Buyer:
Anne Maureen McKeating
Print Producer:
Mark Prole
Editing Company:
Rooster
Agency:
TAXI Toronto
Client:
Open Book
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