Creativity

A Billboard Is Spying on Ordinary People in Toronto to Promote 'Snowden'

Surveillance Cameras Track Pedestrians for Oliver Stone Film's Debut

By Alexandra Jardine. Published on Sep 16, 2016

Editor's Pick

Visitors to Toronto last week were tracked with surveillance cameras and had their movements streamed on a live billboard, all to promote Oliver Stone's film "Snowden."

To market the film about surveillance whistleblower Edward Snowden, showing at the Toronto International Film Festival, DentsuBos and Elevation Pictures set up cameras equipped with motion tracking technology, around Dundas Square, Canada's busiest intersection. For two weeks they tracked and follow pedestrians from afar while live streaming the footage onto the giant video board. Those caught on camera, according to the agency, felt "violated" while others described it as "the creepiest thing ever."

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Credits

Date
Sep 16, 2016
Agency:
DentsuBos
Client:
Open Road Films
Executive Creative Director:
Jon Freir
Group Creative Director:
Travis Cowdy
Copywriter:
Jamie Spears
Art Director:
Travis Cowdy
Art Director:
James Leake
Media:
Jordan Blagdon
Media:
Lucas Steinman
Account Services:
Natalie Tom-Yew

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