Spike Jonze Satirizes New York Fashion Week In Play for Opening Ceremony

Elle Fanning and Jonah Hill Star in '100% Lost Cotton'

Published on

Editor's Pick

Fashion retailer/label Opening Ceremony wowed audiences at New York Fashion Week by teaming up with director Spike Jonze and actor Jonah Hill for a one-act play that served as part of its latest collection's launch. The play, "100% Lost Cotton," was co-written by Jonze and Hill and performed at the Metropolitan Opera House on Sunday. It starred Elle Fanning as a 16-year-old model and Catherine Keener and Hill as fictionalized versions of Opening Ceremony founders Humberto Leon and Carol Lim (who have done previous artistic collborations with Jonze). Described by The Guardian as "a satire of the fashion industry in which its superficiality, absurdity, addiction problems, and shoddy treatment of young women were all skewered with black humor," the play showcased the label's latest designs, which were inspired by the designers' teenage lives in suburbia in the 1990s.

Opening Ceremony posted an interview with Jonze and Hill on their blog here.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 08, 2014
Opening Ceremony/Spike Jonze
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age