Spike Jonze Satirizes New York Fashion Week In Play for Opening Ceremony

Elle Fanning and Jonah Hill Star in '100% Lost Cotton'

Published on Sep 08, 2014

Editor's Pick

Fashion retailer/label Opening Ceremony wowed audiences at New York Fashion Week by teaming up with director Spike Jonze and actor Jonah Hill for a one-act play that served as part of its latest collection's launch. The play, "100% Lost Cotton," was co-written by Jonze and Hill and performed at the Metropolitan Opera House on Sunday. It starred Elle Fanning as a 16-year-old model and Catherine Keener and Hill as fictionalized versions of Opening Ceremony founders Humberto Leon and Carol Lim (who have done previous artistic collborations with Jonze). Described by The Guardian as "a satire of the fashion industry in which its superficiality, absurdity, addiction problems, and shoddy treatment of young women were all skewered with black humor," the play showcased the label's latest designs, which were inspired by the designers' teenage lives in suburbia in the 1990s.

Opening Ceremony posted an interview with Jonze and Hill on their blog here.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 08, 2014
Opening Ceremony/Spike Jonze

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.