Creativity

'Homeland' Actor David Harewood Turns White for Campaign Urging Blacks to Vote

Rankin Photographed Black U.K. Celebrities Ahead of General Election

Published on Apr 15, 2015

Editor's Pick

"Homeland" actor David Harewood is one of four black celebrities to "turn white" in an outdoor campaign for Operation Black Vote, an organization dedicated to encouraging the African British and Asian British communities to vote. Ahead of the U.K. general election on May 7, iconic photographer Rankin captured Harewood, plus rapper Tine Tempah, soccer star Sol Campbell and Paralympic athlete Ade Adepitan, with their skin whitened by makeup. Created by Saatchi & Saatchi London, the posters each carry the strapline: "If you don't register to vote, you're taking the colour out of Britain."

Harewood also appears in the 60-second film above, running online. He appears covered in white makeup, which he wipes off with an appeal to viewers to register to vote so that their voices can be heard.

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About

Credits

Date
Apr 15, 2015
Agency:
Saatchi & Saatchi London
Client:
Operation Black Vote
Executive Creative Director:
Andy Jex
Executive Creative Director:
Rob Potts
Copywriter:
Rob Potts
Art Director:
Andy Jex
Planner:
Richard Huntington
Producer:
Lindsey Stopp
Producer:
Femi Ladi
Designer:
Chris Chapman
Designer:
Antony Gough
Photographer:
Rankin
Production Company:
In-house
Director:
Femi Ladi

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