Optimum Coins a New Word to Describe the Feeling You Get When You Get Optimum

'MID-WULS' also spells out company's phone number

Editor's Pick

It's hard for people to remember phone numbers, so companies often make sure their numbers spell something that's easily recognizable. Unfortunately for cable/phone/internet company Optimum, their digits spell out "Midwuls." It didn't mean anything -- unless Mother New York decided that it was the amazing feeling you get when you, say, get a great deal on phone, television and internet. To support the commercial, there's even a Tumblr, a Shop, and of course, the great decided: an Urban Dictionary entry

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About

Credits
Date
Jun 14, 2013
Agency:
Mother New York
Client:
Optimum
Production Company:
Hungry Man
Director:
Taika Waititi
DP:
Rhet Bear
Executive Producer:
Dan Duffy
Executive Producer:
Mino Jarjoura
Line Producer:
Brian Quinlan
Costume Design:
Laura Eckert
Production Designer:
Rene Vas
Hair / Makeup:
Mira Cho
Editorial Company:
SpotWelders
Editor:
Dick Gordon
Assistant Editor:
Anchor Mak
Executive Producer:
Joanne Ferraro
Senior Producer:
Amanda Slamin
Final Grade:
CO3
Colorist:
Tom Poole
Finishing:
TCHYA!
Flame Artist:
Peter Amate
Flame Artist:
Matt Stroub
Design:
Mitch Boyer
Executive Producer:
Jen Sienkwicz
Graphic Design/End Card:
Nathan Love
Executive Producer:
James Braddock
Head of Production:
Derrick Huang
Producer:
Dennis Samatulski
Creative Director:
Joe Burrascano
Design Director:
Jim McKenzie
Illustrator:
Sigmund Lambrento
Composer:
Beacon Street Studios
Producer:
Adrea Lavezzoli
TV Mix:
Sound Lounge
Engineer:
Tom Jucarone
Engineer:
Rob DiFondi

See more credits

Category
Latest Creativity News on Ad Age

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