Creativity

Optimum: Not Your Typical Cable Commercial

So that's what the voice-over guy looks like.

Published on Sep 13, 2012

Editor's Pick

Get inside, really inside, a direct-response commercial with this hilarious, over-the-top spot by Mother, for Optimum. Directed by Roman Coppola out of Directors Bureau, the commercial is everything you love to hate about direct-response, but with just enough ridiculous graphics, celebrity (cough) appearances, and other silliness to make you really love it. Pro tip: turn down the volume on your headphones.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 13, 2012
Agency:
Mother New York
Client:
Optimum
Production Company:
Directors Bureau
Director:
Roman Coppola
Editor:
Dick Gordon
Editor:
SpotWelders
Telecine:
Lez Rudge
Telecine:
Nice Shoes
Telecine:
SpotWelders
Music:
Lime Beats
Animation:
Brand New School

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.