Creativity

Olympian Ian Thorpe Is Now a Pool Cleaner in Campaign for Optus

By Alexandra Jardine. Published on May 20, 2016

Editor's Pick

In this gently funny film by Australian telecom firm Optus, former Olympic swim champion Ian "Thorpedo" Thorpe has reinvented himself by starting a pool cleaning company.

The mockumentary-style ad, which is aimed at small businesses, promoting a competition where they can win tickets to the Rio Olympics this summer, sees Thorpe driving around in a "Thorpedo Pool Cleaning" van, showing off his encyclopaedic knowledge of pool shapes and offering to clean customers' pools in "world record time." It's all so he can score tickets to the Games.

Thorpe -- who managed to fool some fans that he had really started the business by tweeting a teaser -- is totally convincing, even when explaining how he still keeps samples of the special pool water from where he won his first world record, or asking a flirtatious housewife: "Do you even have a pool?" He also manages to deliver lines like: "I think we forget how the majority of our bodies being made up of water, being able to clean pools for people now, it's like I'm cleansing their soul," with a completely straight face.

The ad was directed by Finch's Alex Roberts, for agency With Collective.

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About

Credits

Date
May 20, 2016
Agency:
With Collective
Client:
Optus
Production Company:
Finch
Director:
Alex Roberts
Executive Producer:
Corey Esse
Producer:
Amy Dymond
Director of Photography:
Tim Tregoning
Editor:
Joe Morris
Post Production:
White Chocolate
Chief Executive Officer:
Justin Hind
Chief Operating Officer:
Dominique Hind
Chief Creative Officer:
Steve Coll
Associate Creative Director:
Simon Fowler
Creative Team:
Mia Fukuyama
Creative Team:
Phillip Robbie
Agency Producer:
Claire Seffrin
Agency Producer:
Sarah Cloutier
Digital Producer:
Pedro Santos

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