Creativity

Ricky Gervais Has Zero Artistic Integrity in Latest Ads for Aussie Cable Brand

Optus Follows Up Launch Ads With More Deadpan Honesty

By Alexandra Jardine. Published on Sep 25, 2015

Editor's Pick

In its Australian launch campaign earlier this year, cable brand Optus hired Ricky Gervais to be a brutally honest pitchman. Now Gervais is back with some follow up ads, in which he explains, with incredible boredom, that Optus has called him again to do some ads.

Gervais this time has doubts about his "artistic integrity," but turns out that's OK, as the ad is for Australia. Also, he's been offered more money, "for less effort." We like this brand's style.

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About

Credits

Date
Sep 25, 2015
Agency:
Emotive
Client:
Optus

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