Creativity

Oral B: LED Mouth Guard

A dazzling stunt.

Published on Feb 20, 2013

Editor's Pick

Brazilian agency Africa pulled off a fun stunt to promote Oral B 3D White superior whitening power last weekend. At an Ultimate Fighting Championship (UFC) event held in the UK, bantamweight champion Renan Barao entered the arena with a dazzling white smile thanks to an LED mouthguard, then promoted the brand via Twitter. Retweets and other social media in Brazil apparently skyrocketed as a result. Some 30 million Brazilians now watch UFC events on TV. Ryan Lochte better get in on this one.

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About

Credits

Date
Feb 20, 2013
Agency:
Africa
Chief Creative Officer:
Sergio Gordilho
Client:
Oral B
Creative Director:
Aricio Fortes
Producer:
Evandro Soares
Producer:
Carla Lustosa
Creative Director/Art Director:
Paulo Coelho
Writer:
Aricio Fortes
Writer:
Rodrigo da Matta
Technology Producer:
Thiago Avancini
Technology Producer:
Hector Miranda
Media Director:
Fabio Freitas

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