Creativity

Orange: Balloonacy 2010

The balloons take flight once again.

Published on Oct 26, 2010

Editor's Pick

Poke London and Orange kick off another race across the internet with the 2010 edition of Balloonacy. The original, award-winning campaign, launched in 2008, sent 40,000 virtual hot air balloon travelers across 3,000 different sites and 63 million internet miles in a mad two-week race to win a group vacation in Ibiza. This time, the contest kicks off on November 8th for another two weeks, with racers vying for trips to Kenya, Egypt or a safari park in the south of England. Like the original campaign, other brands and websites are invited to take part and join the official race route.

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About

Credits

Date
Oct 26, 2010
Agency:
Poke London
Client:
Orange

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