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Orange: Be Prepared

The lead up to Euro 2012.

Editor's Pick

From Warsaw to Paris, Publicis Conseil details the extensive preparations of soccer fans leading up to Euro 2012. This is the first time Orange will be a sponsor of the championship, and is developing a mobile app for the tournament.

The spot shows that while the actual game is a big deal, the time leading up to it can be just as important. The French, the Polish, the Spanish and the English are all gearing up and mastering the skills of fandom as they head towards the Warsaw stadium. Peter Thwaites directs.

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About

Credits
Date
May 21, 2012
Agency:
Publicis Conseil
CCO:
Olivier Altmann
Client:
Orange
CD:
Steve O'Leary
CW:
Benjamin Sanial
AD:
Raphael Halin
Strategic Planning:
Lachlan Badenoch
Strategic Planning:
Ombeline Minelle
TV Production:
Timothe Rosenberg
Sound Production:
Clemens Hourriere
Director:
Peter Thwaites
Company Production:
Gorgeous/Les Telecreateures
Producer:
Annah Hashmi
Producer:
Helene Daubert
Post-production:
Quentin Martin
Cinematography:
Joost Van Gelder
Category
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