Orange: Be Prepared

The lead up to Euro 2012.

Published on May 21, 2012

Editor's Pick

From Warsaw to Paris, Publicis Conseil details the extensive preparations of soccer fans leading up to Euro 2012. This is the first time Orange will be a sponsor of the championship, and is developing a mobile app for the tournament.

The spot shows that while the actual game is a big deal, the time leading up to it can be just as important. The French, the Polish, the Spanish and the English are all gearing up and mastering the skills of fandom as they head towards the Warsaw stadium. Peter Thwaites directs.

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May 21, 2012
Publicis Conseil
Chief Creative Officer:
Olivier Altmann
Creative Director:
Steve O'Leary
Benjamin Sanial
Art Director:
Raphael Halin
Strategic Planning:
Lachlan Badenoch
Strategic Planning:
Ombeline Minelle
TV Production:
Timothe Rosenberg
Sound Production:
Clemens Hourriere
Peter Thwaites
Company Production:
Gorgeous/Les Telecreateures
Annah Hashmi
Helene Daubert
Post Production:
Quentin Martin
Joost Van Gelder

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