Creativity

Orange: Being There

For the love of the game.

Published on Jan 08, 2013

Editor's Pick

Marcel tugs at our heartstrings with a television spot to promote the African Cup of Nations, of which it is an official sponsor. But instead of focusing on the athletes, it focuses on the event's fans and supporters. Directed by Drake Doremus, who is coming off the success of the latest Intel/Toshiba social campaign "The Beauty Inside," the film celebrates soccer's true fans, a family that does whatever it takes to get to the games in South Africa.

Fan anthem "You'll Never Walk Alone," is re-purposed for the film, with a cover by Nigerian singer KUKU.

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About

Credits

Date
Jan 08, 2013
Agency:
Marcel
CCO:
Anne de Maupeou
Client:
Orange
Worldwide Creative Director:
Steve O'Leary
Copywriter:
Gaëtan du Peloux
Art Director:
Youri Guerrassimov
Producer:
Justine Gentil
TV Production:
Pierre Marcus
TV Production:
Guillaume Delmas
TV Production:
Timothé Rosenberg
Sound Design:
Fakir Music
Music:
"You'll Never Walk Alone"
Performer:
KUKU
Director:
Drake Doremus
Prod. Co.:
U-Man
Producer:
Hervé Humbert
Producer:
Boris Briche
EP:
Velocity Films
Post-production:
Quentin Martin
Telecine:
Shortlist/Nightshift
DOP:
Sean Stiegemeier
Editor:
Philippe Machado
Set Photographer:
Charles Mamarot

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