Creativity

Orange: Dazzled

What could it be?

Published on Nov 22, 2011

Editor's Pick

Publicis Conseil and Orange debut Orange Christmas with an enchanted spot. As a family gathers around to open presents, characters around them come alive, tantalized by what could be in all those pretty boxes. The ad invites users to go to Orange.fr to find other campaign elements, including testimonies from the characters. The entire campaign is to promote Orange's new TV experiences. An accompanying ambient element in train stations will use augmented reality so customers can interact with the spot's characters.

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About

Credits

Date
Nov 22, 2011
Agency:
Publicis Conseil
Client:
Orange
Co-President:
Olivier Altmann
Copywriter:
David McDonald
Artistic Director:
Andrea Leupold
Marcel Creative Director:
Loïck Clermonté
Marcel Copywriter:
Julien Colas
Marcel Artistic Director:
Simon Frankart
Director:
Gary at The Glue Society
Studio 3D:
Akama
Production House:
Wanda
Producer:
Jerome Denis
Producer:
Jerome Denis
TV Production:
Pierre Marcus
TV Production:
Guillaume Delmas
Post Production:
Quentin Martin
Cinematographer:
Fred Elmes
Sound Post Production:
Boris Nicou (WAM)

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