Creativity

Orange: Instagallery

From Instagram to an art exhibit.

Published on Feb 15, 2013

Editor's Pick

Cake Paris thinks up an innovative way to show off Orange France's high-speed mobile network. Termed "Instagallery," the effort identified influencers on Instagram, picked their photos, and created short films with each of the photos. Then, those photos were featured at an art exhibit halfway across the world, in Los Angeles, the very same day. The Instagrammers received a personalized film of the exhibit -- which came as a complete surprise to them.

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About

Credits

Date
Feb 15, 2013
Agency:
Cake
Agency Head:
Michael Bernier
Client:
Orange
CD:
Alban Pénicaut
Concept:
Thomas Roffe
Art:
Matthieu Gibson

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