Orange: Orange Film to Go

Utterly, butterly, delicious.

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Editor's Pick
Fallon UK kicks off its promotion for Orange's film download offering "Orange Film to Go" with a spot centered around, what else, popcorn. Directed by Chris Palmer, it shows groups of Orange customers, settling down for a movie, sitting on a bus, or just hanging out when something quite unexpected starts expanding and popping all around them.

The point is to drum up excitement around Orange's new program that invites customers to download a free movie every Thursday off iTunes. The spot is part of an integrated campaign that features television, cinema, retail, outdoor, digital, print and mobile.

There's also a microsite which will feature the weekly "Film Night Live," a 30-minute hosted online event featuring interviews, clips, contests and teaser trailers as a lead up tot he week's free film download, all drawn together on various social channels.

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About

Credits
Date
Aug 15, 2011
Agency:
Fallon
Client:
Orange
Executive Creative Director:
Santiago Lucero
Creative Director:
Gui Borchert
Art Director:
Mariano Cassisi
Copywriter:
Laura Visco
Group Account Director:
Katrien DeBauw
Account Director:
Emily Kortlang
Account Manager:
Sam Bloch
Agency Planners:
Gareth Goodall & Holly Clancey
Agency Producer:
Tracy Stokes
Production Company:
Gorgeous
Director:
Chris Palmer
Producer:
Alicia Bernard
Director of Photography:
Alicia Bernard
Editor:
Scot Crane @ The Quarry
Post-production:
Tom Sparks
Media Agency:
MEC
Media Planner:
Sarah Matthews
Category
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