Creativity

Orange: Phone Fund

Need a new phone? Keep chatting.

Published on Apr 20, 2012

Editor's Pick

Poke London created a giant set of digitally-powered dentures to promote Orange's Phone Fund, which rewards customers with one pound toward a new phone whenever they top up to chat. Starting today for ten days, on the Phone Fund Game players can win loads of prizes ranging from film vouchers and iTunes tracks to new smartphones, just for chatting on Twitter or Facebook. The agency hired robot specialist John Nolan to build "The Chatterbot," which runs around a track powered by users' social media activity. His live broadcast can be viewed via chat.

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About

Credits

Date
Apr 20, 2012
Agency:
Poke London
Client:
Orange

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