Orange Rebuilds Paris's Pont des Arts Digitally to Recognize 'Love Locks'

Project Follows Order of the Removal of Padlocks From Historic Bridge

Published on

Editor's Pick

Last September, Paris ordered the removal of 40,000 "love locks" from its Pont des Arts Bridge after the structure was threatened by the weight of all the lovers' padlocks. To help those disappointed by the removal of their locks, Orange and its agency Marcel recreated the bridge digitally. Photographer Alexis Bourdillat spent seven months painstaking photographing the locks; these were then added to a website, relocklove, giving the locks a digital life. The site also houses video content telling the stories of some of the couples who placed the locks there.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 25, 2015
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age