Creativity

Orange Rebuilds Paris's Pont des Arts Digitally to Recognize 'Love Locks'

Project Follows Order of the Removal of Padlocks From Historic Bridge

Published on Mar 25, 2015

Editor's Pick

Last September, Paris ordered the removal of 40,000 "love locks" from its Pont des Arts Bridge after the structure was threatened by the weight of all the lovers' padlocks. To help those disappointed by the removal of their locks, Orange and its agency Marcel recreated the bridge digitally. Photographer Alexis Bourdillat spent seven months painstaking photographing the locks; these were then added to a website, relocklove, giving the locks a digital life. The site also houses video content telling the stories of some of the couples who placed the locks there.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 25, 2015
Agency:
Marcel
Client:
Orange

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.