Orange: Winter Warmer

Warming up the British winter

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It's been a cold, harsh winter in Britain this year....so Orange is inviting Twitter users to send their shivering friends a 'winterwarmer'.

The telecom brand's Twitter feed invited people to send a tweet marked #winterwarmer, nominating a friend who needs cheering up. Orange will ask for their address, then send a van round to their house delivering woolly scarves and a hot chocolate. The Winterwarmer van has visited UK cities London, Manchester, Birmingham and Brighton throughout the week.

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About

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Date
Jan 28, 2011
Agency:
Poke London
Client:
Orange
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