Creativity

Hate the World Cup? Orangina Will (Covertly) Switch Games off for You

Orangina Miss O and Fred & Farid Paris Launch the 'Anti-Foot' Can

Published on Jun 18, 2014

Editor's Pick

World Cup mania is upon us and people are tuning in all over the globe. That being said, soccer really isn't everyone's cup of tea and those who hate it are bombarded by the promotions, product partnerships and live broadcasts on what may seem like every corner. The fact is, however, that these people are in the minority this summer.

Enter Fred & Farid Paris with the 'Anti-Foot' can -- a concealed remote, disguised as a can Orangina Miss O, the carbonated orange drink's low-calorie alternative. The clicker can turn off any match playing in the vicinity, allowing the disinterested to secretly protest.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 18, 2014
Agency:
Fred & Farid Paris
Client:
Orangina
Creative Directors:
Fred & Farid
Copywriter:
Ugo Martinez
Copywriter:
Guillaume Roukhomovsky
Art Director:
Guillaume Roukhomovsky
Art Director:
Radouane Gouissi
Brand Supervisor:
Stanislas de Parcevaux
Brand Supervisor:
Florence Burtin
Brand Supervisor:
Aline Bonnet
Brand Supervisor:
Romain Burgevin
Brand Supervisor:
Fanny Comau
Social Media Manager:
Matthieu Bouilhot
Agency Producer:
Deji Odulate
Production:
Wanda Productions
Director:
Patrick Cassir
Producer:
Helene Segol
Producer:
Marie Le Roux
Account Director:
Florent Depoisier

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.