Creativity

Pigeons Won't Poop on You if You Drink Orangina

TV and print campaign from Fred & Farid uses stats to make a point

Published on Mar 18, 2013

Editor's Pick

Fred & Farid Shanghai give you a very good reason to drink Orangina: pure, unadulterated statistics show that when you do drink that orange drink, pigeons are less likely to unload on you, human cannons less likely to target you, and more.

The campaign includes two TV spots directed by Gary Freedman of The Glue Society, a print component that is just as mystifyingly delightful -- as well as a behind-the-scenes film. We could see these doing really well on Super Bowl Sunday.

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Credits

Date
Mar 18, 2013
Agency:
Fred & Farid Shanghai
Client:
Orangina
Creative Director:
Fred & Farid
Copywriter:
Fred & Farid
Copywriter:
Gian Carlo Lanfranco
Copywriter:
Rolando Cordova
Art Director:
Rolando Cordova
Art Director:
Gian Carlo Lanfranco
TV Producer:
Karim Naceur
Post Production:
Elise Dutartre
Director:
Glue Society
Director:
Gary Freedman
Production:
Nouvelle Vague
Production:
Sandrine Lima

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