Creativity

Orbit Gum: Friends of Bright

Brilliantly white teeth and a shining smile are both within your grasp—provided you join an online community (more like a cult) of white-wearing hippies utterly devoted to the whitening power of Orbit White gum. Visitors are entreated to &ao

Published on Apr 17, 2006

Editor's Pick

Brilliantly white teeth and a shining smile are both within your grasp—provided you join an online community (more like a cult) of white-wearing hippies utterly devoted to the whitening power of Orbit White gum. Visitors are entreated to "step into the bright" and join the Friends of Bright by watching orientation videos narrated by the Orbit lady from the TV spots, or joining in some spirited sing-a-longs (after which you can download the bright-themed tunes as ringtones or MP3s). You can even upload your own photo to see how spiffy you would look after chewing some Orbit White.

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About

Credits

Date
Apr 17, 2006
3D Animation:
Keytoon Animation Studio
Production Company:
Rock Fight
Client:
Orbit Gum
Creative Director:
Jason Zada
Art Director:
Jose Luis Martinez
Art Director:
Liz Balin
Copywriter:
Alexandra Tyler
Motion Graphics:
Jake Hawley
After Effects Artist:
Andrew Whitelaw
After Effects Artist:
Matt Petrocci
Flash Developer:
Justin Peterson
Production Design:
Lisi Howell
Web Producer:
Amanda Cox
Broadcast Producer:
Laurale Wunsch
Account Manager:
Justin Acuff
Designer:
Kevin Hsieh
Composer:
Dan Smith
Agency:
EVB

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