Orbit Gum has linked with heavyweights of the new school branded content space to create a series of (dirty) digital shorts.
Ben Silverman's IAC-owned studio Electus and DumbDumb, Will Arnett and Jason Bateman's new brand-driven advertising and production company partnered on the series, which kicks off with The Prom Date, which is, if not dirty, quite unsavory. Arnett and Bateman created and directed the shorts and star in Prom Date. Orbit's agency of record, Energy BBDO "provided creative insight into the campaign development."
The series kicks off at www.youtube.com/orbitdirtyshorts and will roll out later this month elsewhere online.