Creativity

Orchestre Symphonique Genevois: Corporate Identity 2012

A logo that makes its own sound.

Published on Jul 25, 2012

Editor's Pick

Grey Germany created a corporate identity for the Orchestre Symphonique Genevois (OSG) that's not only based on how musical notes look, but also makes sounds itself. It created an app for the brand that could create and receive specific sound messages. First it developed a logotype and a complete typeface with note heads replacing certain parts of characters and combined it with a 5-line stave. The melody, resulting from the logotype, generates the sound logo and text elements on the OSG website were converted into music. The app allowed people to receive sound messages from the OSG.

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About

Credits

Date
Jul 25, 2012
Agency:
Grey - Germany
Client:
Orchestre Symphonique Genevois

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