The Aggrieved Pinky Gets its Revenge in This Oreo Spot Promoting Thins

Film and Instagram Campaign Highlight Cookie's Slimline Delicacy

By Alexandra Jardine. Published on Aug 03, 2015

Editor's Pick

In this video promoting its Oreo Thins cookies, Oreo pays witty tribute to the "forgotten finger" -- that is, the pinky. Turns out the pinky is having a little rant about being left out of all the fun, like gesticulating at other drivers or being the universal seal of approval, and is aggrieved at only being used for "legally binding agreements for-10-year olds." However, the passive-aggressive little finger approves of Oreo Thins, being so elegantly slimline your other fingers look big and ugly.

The brand is also posting some fun Instagram images of Oreo Thins in elegant, delicate poses suitable for different occasions, like teatime, work break at your desk and, er, card games.

The campaign is by 360i and directed by Matthew Thompson of North of New York.

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Aug 03, 2015
Editorial Staff:
Whitehouse Post
Matt Schaff
Executive Producer:
Lauren Hertzberg
Alejandra Alarcon
Director of Na Biscuits:
Janda Lukin, Sr.
Senior Brand Manager:
Patricia Gonzalez
Senior Associate Brand Manager:
Elise Burditt
Chief Creative Officer:
Pierre Lipton
Group Creative Director:
Aaron Mosher
Group Creative Director:
Dave Yankelewitz
Art Director:
Declan Dyrnes-Enoch
Senior Copywriter:
Alex Augustinos
Senior Art Director:
Bjourn Kusa
Avi Azouz
Group Director of Content Production:
Phillip Pessaro
Alanda Fellows
VP, Group Account Director:
Sandra Ciconte
Account Director:
Josh Lenze
Account Supervisor:
Lauren Fuller
VP of Strategy:
Shankar Gupta
Senior Strategist:
Maggie Walsh
Senior Social Marketing Manager:
Namrata Patel
Social Marketing Manager:
Katya Kotlyar
Social Marketing Manager:
Sarah Wanger
Executive Producer:
Harrison Nalevansky
Matthew Thompson
Patrick Donovan
Alejandra Alarcon
Matt Schaff
Executive Producer:
Lauren Hertzberg

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