Creativity

The Aggrieved Pinky Gets its Revenge in This Oreo Spot Promoting Thins

Film and Instagram Campaign Highlight Cookie's Slimline Delicacy

By Alexandra Jardine. Published on Aug 03, 2015

Editor's Pick

In this video promoting its Oreo Thins cookies, Oreo pays witty tribute to the "forgotten finger" -- that is, the pinky. Turns out the pinky is having a little rant about being left out of all the fun, like gesticulating at other drivers or being the universal seal of approval, and is aggrieved at only being used for "legally binding agreements for-10-year olds." However, the passive-aggressive little finger approves of Oreo Thins, being so elegantly slimline your other fingers look big and ugly.

The brand is also posting some fun Instagram images of Oreo Thins in elegant, delicate poses suitable for different occasions, like teatime, work break at your desk and, er, card games.

The campaign is by 360i and directed by Matthew Thompson of North of New York.

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About

Credits

Date
Aug 03, 2015
Agency:
360i
Client:
Oreo
Editorial Staff:
Whitehouse Post
Editor:
Matt Schaff
Executive Producer:
Lauren Hertzberg
Producer:
Alejandra Alarcon
Director of Na Biscuits:
Janda Lukin, Sr.
Senior Brand Manager:
Patricia Gonzalez
Senior Associate Brand Manager:
Elise Burditt
Chief Creative Officer:
Pierre Lipton
Group Creative Director:
Aaron Mosher
Group Creative Director:
Dave Yankelewitz
Art Director:
Declan Dyrnes-Enoch
Sr. Copywriter:
Alex Augustinos
Sr. Art Director:
Bjourn Kusa
Copywriter:
Avi Azouz
Group Director, Content Production:
Phillip Pessaro
Producer:
Alanda Fellows
VP, Group Account Director:
Sandra Ciconte
Account Director:
Josh Lenze
Account Supervisor:
Lauren Fuller
VP Strategy:
Shankar Gupta
Senior Strategist:
Maggie Walsh
Senior Social Marketing Manager:
Namrata Patel
Social Marketing Manager:
Katya Kotlyar
Social Marketing Manager:
Sarah Wanger
Executive Producer:
Harrison Nalevansky
Director:
Matthew Thompson
Producer:
Patrick Donovan
Producer:
Alejandra Alarcon
Producer:
Matt Schaff
Executive Producer:
Lauren Hertzberg

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