Creativity

Oreo: Daily Twist -- September 12

A phone good enough to eat.

Published on Sep 13, 2012

Editor's Pick

Oreo's creativity continues to make us gape. Yesterday's daily twist cut the cookie into a longish rectangle shape, along with the words "The Big Announcement" right underneath it. It's simple, it's effective, and unless you've been hiding underground for the better part of the last few months, it's obvious what it's meant to be.

Previously this week, we wrote about DraftFCB and 360i's strategies with making the iconic cookie a part of everyday conversation, and how the agencies come up with the "Twist" ideas and keep them fresh.

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About

Credits

Date
Sep 13, 2012
Agency:
DraftFCB New York
Client:
Oreo
Creative Director:
Jill Applebaum
Creative Director:
Megan Sheehan
Copywriter:
Noel Potts
Art Director:
Jared Isle
Art Director:
Mike Lubrano
Art Director:
Jackie Anzaldi
Media Agency:
360i

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