Creativity

Oreo Debuts a New Wistful Tale of Wonder

This time, a lovelorn twist on the tune

Published on Jul 10, 2013

Editor's Pick

In another sweet animated spot for Oreo out of The Martin Agency, country musician Kasey Musgraves sings a lovelorn version of the cookie's "Wonderfilled" anthem,  asking the "what ifs" countless souls have thought to themselves at some point. Hue&Cry was behind the whimsical animation and Martin Agency CD David Muhlenfeld's lovely lyrics tell the universal story of the girl wistfully thinking back on a friendship, pondering what would have happened if she had made the first move -- by giving "him" an Oreo. "Would it not have ended like it did?/Would we now have kids?"

A longer version of the spot is set to debut in the coming weeks.

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About

Credits

Date
Jul 10, 2013
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Client:
Oreo
Group Creative Director:
Jorge Calleja
Creative Director:
David Muhlenfeld
Creative Director:
Magnus Hierta
Senior Art Director:
Brig White
Managing Director, Integrated Production & Design:
Steve Humble
Senior Broadcast Producer:
Kathy Lippincott
Senior Art Producer:
Anya Mills
Broadcast Junior Producer:
Caroline Helms
Group Account Director:
Rich Weinstein
Group Talent and Music Director:
Juanita McInteer
Illustration:
Maria Raymondsdotter
Musical Aritst:
Kacey Musgraves
Lyrics/Composer:
David Muhlenfeld
Audio Post Company:
ZMG
Creative Director/Composer:
Russ Zavitson
Producer:
Eric Hurt
Production Company:
Hue&Cry
Associate Creative Director:
Bryan Lee
Animator:
Matt Deans
Animator:
Ryan Musselman
Animator:
Taik Lee
Animator:
Andrew Prousalis
Animator:
Timo Prousalis
Animator:
Liam Ward
Senior Producer:
Brian Creech

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